We design and build the systems and solutions that help you tell your stories.

Lone Rock Point is driven by a desire to discover, interpret, and spread knowledge through data and digital storytelling. We’re led by pioneers who have been exploring and innovating in Web, interactive, digital strategies and capabilities since the dot-com wave, and have been innovating in the space ever since.

Hi! We’re Lone Rock Point.

Founded in 2016, Lone Rock Point is driven by a hands-on, detail-obsessed mindset to deliver custom solutions to our equally discerning clients. Our goal is to apply our strategy and execution expertise to help clients communicate their own discoveries, knowledge, data sets, inferences, and more within their teams and to the world. We see technology as a storytelling device that can help everyone see, understand, and be better aligned to achieve desired outcomes.

J.J. TOOTHMAN

Founder / President

J.J. Toothman is a 20 year veteran of Web and digital interactive spaces, including Program, Product, and Project Management roles, with Web and mobile application development backgrounds. He’s put these to service to develop NASA’s first WordPress-powered public blog, and has consulted with NASA to lead the development of their enterprise Web strategy ever since, focusing on SaaS solutions to support NASA’s mission operatives and program researchers. He later worked with Ticketfly to develop and implement their social marketing platform for music venues. J.J. is a subject matter expert in enterprise collaborative software, open source content management systems such as WordPress and Drupal, working with open source communities, and deploying, onboarding, and managing multitenant CMS solutions

KETURAH ALSWORTH

Vice President

Keturah Alsworth is a seasoned internet professional with over twenty years of experience. She is well versed in the development of online marketing strategies and measuring their impact for major brands. She has worked on LG, Intuit, Alaska Airlines, Visa, Hewlett Packard, Nestle, EA, Ambien, which allowed her to build strategic marketing plans for the consumers, business-to-business and technology businesses. She has managed all interactive media for major brands while establishing a positive and legitimate connection with media partners. Since starting her career in advertising, Keturah has been a champion of transforming data into strategic learning and direction for her clients. Keturah earned her degree in History at Sonoma State University with an emphasis on Asian studies. She broke into advertising as a buyer at Saatchi & Saatchi.

Rooted in Vermont, formed in Boston, with wings spreading everywhere


From the very beginning in 2017, we organized Lone Rock Point as remote company. We’ve grown to a distributed team spread across four time zones in the continental United States and a couple more in Europe. In addition to being skilled at harnessing the capabilities of modern knowledge management and computing tools to deliver outcomes and results, we’re equally adept at building a culture of fun around technology.



If you want different results, you have to work differently.

Above all else, at Lone Rock Point we believe that collaboration is the key to successful engagements with our client partners. We work closely and transparently with you as a part of your team–that’s the only way to truly understand your challenges, and ensure we’re providing the most optimal solutions. 

While there is no singular process that will ensure success on every project, Lone Rock Point believes our collaborative best practices help us to arrive at the right processes based on each client’s unique needs.

Want to know more about us?

Get in touch and we can get acquainted.

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