![Speccio Leadership Group](https://b591288.smushcdn.com/591288/wp-content/uploads/2023/11/SPECCIO-2-1024x1024.png?lossy=1&strip=1&webp=1)
Speccio Leadership Group – The one where we helped establish an initial brand and website in a month for a thought leader in workplace diversity, equity, and inclusion.
![Speccio.com website on iPad, iPhone, and Mac desktop monitor display](https://b591288.smushcdn.com/591288/wp-content/uploads/2024/01/3-devices-black-1024x432.png?lossy=1&strip=1&webp=1)
After a storied history in public service including 33 years at NASA, Deb Feng recognized the crucial importance of establishing a strong digital presence when started her next venture. She understood that a well-designed website and a consistent branding strategy would be vital for attracting and engaging their target audience. However, Deb found herself at a roadblock – they desired a minimalistic design yet lacked a concrete vision for their brand. It was our task to uncover their unique story and translate it into a visually stunning online experience.
strategy and solutions
Brand guidelines
A logo design and supporting brand book introduced the company as being “exciting”,”trustworthy”,”ethical”, and “helpful”.
![](https://b591288.smushcdn.com/591288/wp-content/uploads/2024/01/speccio-brand-book_Page_1-725x1024.jpg?lossy=1&strip=1&webp=1)
![](https://b591288.smushcdn.com/591288/wp-content/uploads/2024/01/Example-A-Roll-Image-scaled-1-1.jpg?lossy=1&strip=1&webp=1)
Gutenberg block editor
This allowed for a no code approach to layout building and content publishing
Brainstorming the design
Stakeholder interviews to develop a design brief.
Exploring the UX
Site wireframes of primary landing pages
Logo design
Simplified brand book defining color palette and typography
No-code WordPress impelmentation
Astra WordPress theme
Spectra Block Library
Gravity Forms
![](https://b591288.smushcdn.com/591288/wp-content/uploads/2024/01/speccioDesignExploration-1024x367.png?lossy=1&strip=1&webp=1)
![Final Speccio Logo](https://b591288.smushcdn.com/591288/wp-content/uploads/2024/01/speccioFinalLogoTrio-732x1024.jpg?lossy=1&strip=1&webp=1)
“Lone Rock Point’s deep expertise ensures the highest level of quality and professionalism and their nimbleness allows them to swiftly adapt to any situation.“
Deb Feng
Speccio Leadership Group