Speccio Leadership Group – The one where we helped establish an initial brand and website in a month for a thought leader in workplace diversity, equity, and inclusion.
After a storied history in public service including 33 years at NASA, Deb Feng recognized the crucial importance of establishing a strong digital presence when started her next venture. She understood that a well-designed website and a consistent branding strategy would be vital for attracting and engaging their target audience. However, Deb found herself at a roadblock – they desired a minimalistic design yet lacked a concrete vision for their brand. It was our task to uncover their unique story and translate it into a visually stunning online experience.
strategy and solutions
Brand guidelines
A logo design and supporting brand book introduced the company as being “exciting”,”trustworthy”,”ethical”, and “helpful”.
Gutenberg block editor
This allowed for a no code approach to layout building and content publishing
Brainstorming the design
Stakeholder interviews to develop a design brief.
Exploring the UX
Site wireframes of primary landing pages
Logo design
Simplified brand book defining color palette and typography
No-code WordPress impelmentation
Astra WordPress theme
Spectra Block Library
Gravity Forms
“Lone Rock Point’s deep expertise ensures the highest level of quality and professionalism and their nimbleness allows them to swiftly adapt to any situation.“
Deb Feng
Speccio Leadership Group