NASA’s Flagship Website Launches on WordPress

/ News, WordPress

Last Thursday night, on September 28, Lone Rock Point reached the latest and most critical milestone to date in supporting NASA’s Web Modernization program by launching a new version of NASA’s Flagship website, www.nasa.gov. This is the climax of 18 months of active web development, data migration, and content building. Eighteen months that followed a year of user experience design and evaluating various enterprise content management systems that might meet NASA’s web modernization needs. When this project started, it was far from a foregone conclusion that WordPress would be the future CMS for NASA, but WordPress has indeed replaced Drupal …

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When CERN changed the course of my life

/ Culture

The web changed my life. I mean, we can all say that, but the web became the centerpiece of the professional career I ended up pursing and just a massive part of who I am. Timing is everything and this case is no different for me. It’s worth revisiting all this within the context of CERN releasing the web into the public domain on April 30, 1993. There is no measure by which this can not be viewed as a landmark historical event for society, but also for me. At that particular moment in April ‘93, I was a senior …

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First web page from CERN

Journey Mapping 101 Presentation at ProductCamp Boston

/ News, Strategy

Picture yourself embarking on an epic adventure, fraught with twists, turns, and unexpected surprises. Now, imagine that adventure is your customer’s experience with your business. Intriguing, isn’t it? This is the essence of customer journey mapping, a powerful tool that can revolutionize how you view and interact with your customers. Understanding your customer’s journey is no longer a luxury—it’s a necessity. Businesses that prioritize customer journey mapping see a 54% greater return on marketing investment and more than 10x increase in cross-sell and up-sell revenue according to McKinsey. Journey mapping is a strategic process of capturing and visualizing a user’s …

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