The NASA WordPress Public Beta

/ News, WordPress

Earlier this week, Lone Rock Point helped NASA reach a major milestone in its Web Modernization program by launching a public beta of the NASA Flagship website with a modernized UX operating on WordPress. We’re so happy to share this with the world for the first time and its been delightful to watch the reaction on Twitter. Here’s a few of our favorites. Exciting news! Today marks the soft rollout of the new @NASA website! Discover a sleek and user-friendly platform that brings you closer to our missions, discoveries and the wonders of space. Explore the cosmos like never before! …

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Lone Rock Point Attends WordCamp US in San Diego

/ Culture, WordPress

Meeting your colleagues for the first time is always a nerve-racking experience. We all remember our first day at the office – the trepidation that comes with learning a new role and making a strong first impression with your coworkers. But for remote workers who already know each other, that first face-to-face is a different, and often more rewarding experience. Last week, most of our Lone Rock Point colleagues were brought together for the first time at WordCamp US San Diego, a conference designed to sharpen our CMS chops with WordPress and get to know some of the thought leaders …

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What is Design Thinking?

/ Strategy

Ever wonder how major brands like Apple and Google can churn out unique products that fulfill the needs of their customers, and create new ones in the process? Much of this can be attributed to design thinking. Regardless of which industry you work in, design-thinking is used to develop innovative products and services that resonate with customers and build brand loyalty. What is Design Thinking? Design thinking is a way of working that helps businesses and organizations better understand their users, challenge preconceived assumptions in their industry or sector, and to redefine problems. This fresh approach to working helps deliver …

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The Dos and Don’ts for Outsourcing

/ Culture, Strategy

With evolving supply chain issues and changes to the world due to COVID-19, businesses are looking for every advantage. Working with a potential employee before going through the hiring process is one way to ensure a more successful match. There are over a billion freelancers working worldwide, with close to 60 million operating in the United States alone. Outsourcing has been used for decades to deliver specific skills across agencies, government contracting, and manufacturing. Businesses that adopt outsourcing as a way to fulfill their personnel needs will benefit from new skills and fresh ideas smart freelancers will bring to the …

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WebP Lossless Compression: Efficient Image Compression with No Quality Loss

/ Search Engine Optimization, WordPress

There’s no question that images play a critical role on the web from expression of our social lives to presenting our visual face to the world via websites – images help capture attention, convey information, and create an overall visual experience. With bold visual websites and increasing pixel counts come larger image sizes. Most often we upload the image and consider how it looks. We may understand the benefits of images and alt tags to search engine optimization (SEO). We rarely consider how images affect performance. But image size does matter and can harm your website’s performance, SEO rankings, and …

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5 Must Have SEO Best Practices in WordPress

/ Search Engine Optimization, WordPress

With more than 455 million websites in the world, and over 1.3 billion websites in total, the internet is hopping and websites about every topic in the world exist. After search engines created a directory for the Internet and the billions of websites, users began to change the way they search.  To see the results of that change head to any search engine and type in a question and you’ll see multiple results about that particular question. Some search engines even refine the question for you as you type it.  When a user is searching for information related to a …

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Building Company Culture in a Remote Work World

/ Culture

As much of the business world continues to make the shift toward remote only work, building and maintaining a positive, productive company culture has never been more important. What used to come naturally in-person, must now be converted to teleconferencing, chat and email.  At Lone Rock Point, we’re well versed in the ways of working remotely as a fully distributed workforce. In this post, we’ll share some things we’ve learned along the way as well as examine recent research regarding remote working and offer 8 ways to help your company adapt to the times. How has remote working evolved since …

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What Is a RACI Chart?

/ Strategy

Are bottlenecks forming at your company, but you don’t know how to fix it? It could be that key decision makers have too much on their plate. Luckily, we have a quick and easy way to solve these issues through RACI charts. Often bottlenecks are formed at firms and agencies from mere decision making. RACI charts or matrixes are used as project management tools to keep projects moving forward by outlining the roles and responsibilities expected during a project. RACI, which stands for Responsible, Accountable, Consulted, and Informed, is a way for firms to understand who does the work, who …

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