Picture yourself embarking on an epic adventure, fraught with twists, turns, and unexpected surprises. Now, imagine that adventure is your customer’s experience with your business. Intriguing, isn’t it? This is the essence of customer journey mapping, a powerful tool that can revolutionize how you view and interact with your customers. Understanding your customer’s journey is no longer a luxury—it’s a necessity. Businesses that prioritize customer journey mapping see a 54% greater return on marketing investment and more than 10x increase in cross-sell and up-sell revenue according to McKinsey. Journey mapping is a strategic process of capturing and visualizing a user’s …

Journey Mapping 101 Presentation at ProductCamp Boston Read More »