Why WordPress Is The Best CMS For SEO

Search engine optimization (SEO) is vital in terms of attracting visitors to your website, and improving the quality of visitors who are more likely to purchase a product, read an article, etc. While there are many content management systems (CMS) to choose from, here is why WordPress is the ideal choice for building a search-optimized website.

What is a CMS?

CMS is software that ensures users can develop and maintain a website, even with no coding knowledge. The availability and growth of easy-to-use CMS is one of the biggest factors in the rise of the internet, and websites.

What CMS options do you have?

There is an abundance of CMS options to choose from. No matter the type of website you need to build, there is a CMS suited to your goal, and your capabilities. 

Having so many CMS platforms to choose from is a positive situation to be in, but it can be overwhelming. It is essential you think about what you need from a CMS, and then focus on the platform(s) best suited to these needs.

If you are a retailer, there are CMS platforms for e-commerce, such as Shopify and WooCommerce. These tailored solutions assist in many vital areas of your business but might lack in overall support and services.

If you predominantly focus on design, SquareSpace and Wix might be the better option if you want to have a great looking site without relying on external design help.

However, for the vast majority of users, WordPress is the leading candidate, by far, when it comes to the most suitable CMS option.

Why WordPress is the ideal choice

WordPress is a content management system (CMS) that is widely used for developing and managing websites. WordPress is SEO friendly and can be easily customized to suit the needs of any website. Additionally, WordPress is convenient and easy to use, which makes it a popular choice among website owners.

Around 43% of all websites use WordPress, and its SEO capabilities are a significant factor in why so many people and businesses use it.

Some quick reasons to choose WordPress include:

• WordPress is search engine friendly right out of the box
• WordPress is constantly updated with the latest search engine optimization tools and techniques
• There are thousands of WordPress plugins available to help with SEO
• WordPress websites are easy to optimize for search engines
• WordPress websites automatically generate an XML sitemap
• WordPress is the most popular content management system in the world

The flexibility and dependability of WordPress makes it a fantastic choice for organizations.

How is WordPress so effective for users with SEO?

There is no shortage of reasons why WordPress is so effective for users with SEO, and it is this general approach which makes it such an excellent option. Whether you are a beginner or expert, you’ll find many WordPress features and benefits that help you achieve better search engine rankings.

UX is crucial for website ranking

Search engines want to rank websites that provide users with a good user experience (UX), so the better the experience you offer, the more likely you will perform well in search engines. People want a site that looks good, which is easy to use, which adds value and quite simply, works.

WordPress helps with many of these aspects, even if the content is down to you. For everything else, WordPress makes a difference, which is why it is the leading choice for people looking to achieve the best possible search engine results without being an expert.

Load times are vital for ranking 

As Page Speed is one of the 200+ factors Google considers when ranking sites, you don’t want to overburden your site. Ideally, your site should load in less than three seconds, but the faster the better.

Plugins are a huge factor in the success of WordPress

Given that the speed with which a website loads is a crucial factor in SEO terms, you don’t want to overload the backend of your site. If you have too much going on, it’ll slow your page down.

WordPress doesn’t aim to offer a “one size fits all” approach to websites, but they try to offer solutions which everyone can pick and choose from.

Plugins are at the heart of this, and there are some excellent SEO plugins, which help even the most novice user feel confident about getting the best from their site.

Some of the leading SEO plugins for WordPress include:

• Yoast
• XML Sitemaps
• SEMRush
• RankMath

With free and paid-for options, SEO-focused plugins provide you with a range of SEO tips and functions, including keyword analysis, Schema Markup configuration, meta tag and description help; and so much more.

Accessibility matters for search engine rankings

A significant part of UX is how a user engages and moves around the site. Accessibility factors are essential in this, because if a user cannot use the site in the way the developer intends, they aren’t going to get much benefit from it.

WordPress places a significant amount of importance on accessibility, both in its templates, and with plugin options.

Creating an accessible website seems like a daunting prospect, but WordPress provides you with a strong platform to build from. If you have any concerns about how accessible your website is, please get in touch with us, as this is an area we specialize in.

WordPress optimizes your media for you

One of the strongest reasons to choose WordPress is it helps you to obtain every possible advantage, no matter how significant. You have an opportunity to optimize virtually everything you do on site, including images, video content, descriptions and more. WordPress helps you add relevant alt text where applicable, and there are plugins to minimize image file size without compromising on its visual quality.

Permalinking is simple with WordPress

Permalinking is a brilliant way to inform people of what to expect from a page on your website. This is ideal for linking through to your content, as it informs readers of what to expect. Being able to use relevant keywords and enticing titles in your permalink boosts click-through rates, and creates a better user experience.

Being able to create a consistent structure on your site permalinking is of considerable benefit, and this benefits you on site, and when others link through to you from other sources.

WordPress is mobile friendly

Given the importance of UX, and helping users find what they need, it goes without saying your website needs to be mobile friendly. At its core, WordPress has a number of mobile friendly features so from the start, you have a website which is built with mobile users in mind.

Social media integration is second-nature with WordPress

WordPress’ social media integration capabilities are worth exploring in-depth in their own right. However, for SEO purposes, the in-built ways to easily connect your site and social media accounts help you engage your audience, and can boost your search engine rankings.

Even though Google employees are on record dismissing the link between search engine rankings and social follower numbers, anything which drives traffic to your site is a powerful signal of trust.

Also, studies by Hootsuite and Cognitive SEO indicate there is a correlation between higher search engine rankings and higher social shares.

Be more consistent with SEO

When it comes to SEO, consistency is crucial. This is why it is vital you know how to get the best results with every piece of content. We have an SEO Best practice guide to help you manage and maintain good SEO on your website.

How Lone Rock Point can help with your SEO and WordPress needs

With roots in software and Web application development, Lone Rock Point is your trusted partner for application development projects on any digital platform, including open source CMS solutions like WordPress and Drupal.

We are WordPress specialists, and we believe it is an ideal platform for your business, capable of meeting all your SEO needs.

If you would like to arrange an appointment to see how Lone Rock Point can help with your SEO and WordPress needs, please contact us today.