What Is a RACI Chart?

Are bottlenecks forming at your company, but you don’t know how to fix it? It could be that key decision makers have too much on their plate. Luckily, we have a quick and easy way to solve these issues through RACI charts. Often bottlenecks are formed at firms and agencies from mere decision making. RACI charts or matrixes are used as project management tools to keep projects moving forward by outlining the roles and responsibilities expected during a project. RACI, which stands for Responsible, Accountable, Consulted, and Informed, is a way for firms to understand who does the work, who …

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Journey Mapping 101 Presentation at ProductCamp Boston

Picture yourself embarking on an epic adventure, fraught with twists, turns, and unexpected surprises. Now, imagine that adventure is your customer’s experience with your business. Intriguing, isn’t it? This is the essence of customer journey mapping, a powerful tool that can revolutionize how you view and interact with your customers. Understanding your customer’s journey is no longer a luxury—it’s a necessity. Businesses that prioritize customer journey mapping see a 54% greater return on marketing investment and more than 10x increase in cross-sell and up-sell revenue according to McKinsey. Journey mapping is a strategic process of capturing and visualizing a user’s …

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