Strategy

Behind-the-Scenes Look at Content Migration for NASA
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Behind-the-Scenes Look at Content Migration for NASA

To say NASA has a lot of web content would be quite the understatement. Being one of the first government websites to come online, they’ve amassed almost 20 years worth of content. This also meant 20 years of different content management systems (CMS), image managers, re-platformings, fixes, and conversions. Even a complete and full migration…

Adopting SAFe with NASA

Adopting SAFe with NASA

The world of product management is constantly evolving, with methodologies and frameworks emerging to address the unique challenges of developing and delivering successful products. Gaining significant popularity in recent years, one such methodology is known as Scaled Agile Framework (SAFe). Our company recently became much more familiar with this framework and have embraced the benefits…

A group of people sitting at a table using a laptop

What is Design Thinking?

Ever wonder how major brands like Apple and Google can churn out unique products that fulfill the needs of their customers, and create new ones in the process? Much of this can be attributed to design thinking. Regardless of which industry you work in, design-thinking is used to develop innovative products and services that resonate…

A group of people sitting at a table with a laptop
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Why WordPress Best Fits the Unique Goals of the Public Sector

As many US Government Agencies continue to evolve their websites as a result of the 21st Century Integrated Digital Experience Act, the use cases for WordPress continue to grow across the public sector. WordPress has many strengths to support agency websites full of information and content to transition into 21st Century portals of easy to…

person holding pencil near laptop computer

What Is a RACI Chart?

Are bottlenecks forming at your company, but you don’t know how to fix it? It could be that key decision makers have too much on their plate. Luckily, we have a quick and easy way to solve these issues through RACI charts. Often bottlenecks are formed at firms and agencies from mere decision making. RACI…

Journey Mapping
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Journey Mapping 101 Presentation at ProductCamp Boston

Picture yourself embarking on an epic adventure, fraught with twists, turns, and unexpected surprises. Now, imagine that adventure is your customer’s experience with your business. Intriguing, isn’t it? This is the essence of customer journey mapping, a powerful tool that can revolutionize how you view and interact with your customers. Understanding your customer’s journey is…