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What is Design Thinking?

Ever wonder how major brands like Apple and Google can churn out unique products that fulfill the needs of their customers, and create new ones in the process? Much of this can be attributed to design thinking. Regardless of which industry you work in, design-thinking is used to develop innovative products and services that resonate…

A group of people sitting at a table with a laptop
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Why WordPress Best Fits the Unique Goals of the Public Sector

As many US Government Agencies continue to evolve their websites as a result of the 21st Century Integrated Digital Experience Act, the use cases for WordPress continue to grow across the public sector. WordPress has many strengths to support agency websites full of information and content to transition into 21st Century portals of easy to…

Computer with images
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WebP Lossless Compression: Efficient Image Compression with No Quality Loss

There’s no question that images play a critical role on the web from expression of our social lives to presenting our visual face to the world via websites – images help capture attention, convey information, and create an overall visual experience. With bold visual websites and increasing pixel counts come larger image sizes. Most often…

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What Is a RACI Chart?

Are bottlenecks forming at your company, but you don’t know how to fix it? It could be that key decision makers have too much on their plate. Luckily, we have a quick and easy way to solve these issues through RACI charts. Often bottlenecks are formed at firms and agencies from mere decision making. RACI…

Journey Mapping
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Journey Mapping 101 Presentation at ProductCamp Boston

Picture yourself embarking on an epic adventure, fraught with twists, turns, and unexpected surprises. Now, imagine that adventure is your customer’s experience with your business. Intriguing, isn’t it? This is the essence of customer journey mapping, a powerful tool that can revolutionize how you view and interact with your customers. Understanding your customer’s journey is…

WP Engine Agency Summit
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WP Engine Agency Summit

It was an honor to be invited to attend WPEngine’s Agency Summit and be part of a panel entitled “Is Open Source Eating The World” with some great colleagues from Huge and 10up. Velocitize published a nice write up of the event Velocitize published a nice write up of the event